Diversity is central to Nielsen's measurement of what consumers watch and buy. We’re passionate about measuring and analyzing how people around the world interact with digital platforms, traditional media and in-store environments. We continually enrich our business through a deeply rooted commitment to embrace the voices and choices of diverse people and communities, to build a high performance workforce reflective of the global marketplace, and to cultivate relationships with diverse suppliers worldwide.
– Susan Whiting, Vice Chair
Diversity in the Workplace
At Nielsen, diversity is not just a goal, it is a business imperative. Our effectiveness at embracing the talents of people of different backgrounds, experiences and perspectives is key to our continued success in providing clients with information they need to succeed, and in making certain that all communities and individuals we depend upon to provide us with information about consumer behaviour understand who we are, what we do and agree to participate in our consumer samples.