Join us for this year’s Nielsen Canada Consumer 360® in Brampton on June 5, 2014. We’ll be at the Pearson Convention Center at 2638 Steeles Avenue East, Brampton, Ontario. For a group rate on your hotel stay, please use the promo code NC to book your group reservation at the Hilton Garden Inn.
Nielsen’s Consumer 360 Canada is part of a global series that brings you innovative thought leaders and industry experts who share their exclusive insights to help you develop innovative solutions that will fuel success.
This year, we’re focusing on how to “Create Outcomes” that will drive your business forward. Industry business partners and key decision makers will present cutting-edge strategies to help you identify and seize opportunities in today’s challenging marketplace. From shifting populations to fragmenting media, we understand the difficulties you face connecting with today’s consumer. Within this forum, you’ll explore uncommon ideas across the consumer spectrum to help you harness the power of people today and then delve into industry-specific discussions focused on your needs.
Highlights from around the globe
June 5, 2014
7:30 – 8:30 AM
Registration Opens; Continental Breakfast Served
8:30 – 8:40 AM
8:40 – 9:25 AM
Carman Allison, Vice President Consumer Insights, Nielsen
9:25 – 10:10 AM
Managing Change in a Socially Connected World
Kirstine Stewart, Managing Director, Twitter Canada
10:10 – 10:20 AM
Nielsen Cares: Special Olympics
10:20 – 10:45 AM
10:45 – 11:30 AM
Insight Session 1
From Insight to Results - How to Win with Multi-Cultural Consumers
Judy Chang, Director of Analytics, Nielsen
Shailesh Shukla, Vice President Marketing & Trade Marketing, Reckitt Benckiser
Irfan Khan, Co-founder and Director Strategy - AdGro Communications
Advertising Effectiveness in the Digital World
Terrie Brennan, Executive Vice President/General Manager, Advertiser Solutions, Nielsen
11:30 – 12:15 PM
Insight Session 2
Leading Change with Analytics
Kevin Oostdyk, Group Director, Custom Analytics, Nielsen
Julian Williams, Category Development Director, Energizer Canada
Mobile/Digital/Shopper - Best Practices
Jeff Gregori, Vice President Consumer & Shopper Analytics, Nielsen
Roz Pierson, Ph.D., Vice President Healthy Policy and Managed Care, Nielsen
12:15 – 1:35 PM
Upon arrival, sign up to join one of our many industry experts for a thought provoking and informal Q&A discussion over lunch. (Space is available on a first come, first serve basis).
• Carman Allison, Vice President Consumer Insights, Nielsen
• Terrie Brennan, Executive Vice President/General Manager, Advertiser Solutions, Nielsen
• Lyndon Campbell, Vice President International Development, Nielsen Sports Practice
• Judy Chang, Director of Analytics, Nielsen
• Jim Durran, Managing Director, Head of Canadian Equity Research, Barclays Canada
• Jeff Gregori, Vice President Consumer & Shopper Analytics, Nielsen
• Mike Ljubicic, Vice President Retail Services, Nielsen
• Kevin Oostdyk, Group Director, Nielsen
• Roz Pierson, Ph.D., Vice President Health Policy and Managed Care, Nielsen
• Robert Pozen, Professor Harvard Business School & Author
• Shailesh Shukla, Vice President Marketing & Trade Marketing, Reckitt Benckiser
• Julian Williams, Category Development Director, Energizer Canada
1:35 – 2:20 PM
Insight Session 3
Check out our collaborations with emerging companies at the forefront of discovery and innovation.
Assessing Sports Sponsorship Evaluation & ROI
Lyndon Campbell, Vice President International Development, Nielsen Sports Practice
2:25 – 3:20 PM
Extreme Productivity: Boost Your Results, Create Outcomes
Robert Pozen, Professor Harvard Business School & Author
3:20 – 3:45 PM
3:45 – 4:30 PM
The Canadian Retail Landscape
Jim Durran, Managing Director, Head of Canadian Equity Research, Barclays Canada and Mike Ljubicic, Vice President Retail Services, Nielsen
4:30 – 4:40 PM
4:40 – 6:30 PM
Nielsen After Hours Networking Event
Kick back and network with your industry colleagues after the conference.
What to Expect from This Year's Sessions
We know results are what matter for your business. But the chaos of today’s ever-changing, digitally charged world can sidetrack you from reaching your goals. To help break through the clutter, we’ve sorted this year’s sessions by our four solutions—Consumerization, Innovation, Marketing Effectiveness and Performance Management.
Consumer 360 will present key trends and provide insight into the biggest concerns you face in your markets. The sessions will break these challenges into manageable solutions and assist you to create outcomes that are strong and effective. We’ll help you focus on your consumers, develop new and innovative products, ensure your message reaches the right people efficiently, and predict trends and produce experiences—at the right price.
Create Outcomes with our Solutions
New media is breaking the traditional rules of corporate organization and by doing so is inspiring new business models based on flexibility and creativity– and leaders & organizations must catch up, or dry up. Kirstine Stewart draws on her experience as the former head of CBC English Services, where she forged unprecedented digital ground at the public broadcaster, and at her current role leading Twitter Canada at a transformative time for the company at the forefront of instant communication.
Behind every business outcome are high-performing individuals. In this session, Harvard Business School Senior Lecturer Robert C. Pozen shares his secrets to workplace productivity and achieving excellence first revealed in his best-selling book "Extreme Productivity." Join him to learn the antidote to boring meetings and email backlogs on the path to greater personal effectiveness.
While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.
And these 18 to 34 year-olds are worth the effort. Why? Because they are 9 million strong in Canada — on par with Baby Boomers — and make up 27 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.
Jim Durran, Head of Canadian Equity Research at Barclays Canada will share his perspective on the competitive Canadian retail landscape and the implications on your business. Mike Ljubicic, Vice President, Retail Services, Nielsen Canada will join Jim for a discussion around the key challenges and opportunities facing Canadian retailers. The session will end with an informal question and answer period.
Terrie Brennan, Executive Vice President/General Manager, Advertiser Solutions, will share Nielsen’s insights into reach and resonance for brand-based advertising across digital platforms. Real-life case studies will highlight Canadian norms in digital and how advertisers can use gross point rating-based metrics within digital advertising to optimize effectiveness and produce better return on investment within existing budgets.
Digital technology is influencing shopping—from what and where consumers buy to how marketers are reaching them. The session will touch on a number of pressing questions retailers are facing as a result of these changes. How will “Bricks and Clicks” interact? Will online cannibalize or grow the pie? What needs to be done differently? How can consumer packaged goods companies win the digital path to purchase?
Join us in a journey of collaboration as three partners share their thoughts on how to win with the multicultural consumer. Shailesh Shukla, Vice President Marketing & Trade Marketing, Reckitt Benckiser; Irfan Khan, Co-Founder of AdGro Communications; and Judy Chang, Director of Analytics and Ethnic Practice Lead at Nielsen will present their thoughts on how to translate ethnic insights into action and results.
Today’s technology landscape is more dynamic, fast-paced and entrepreneurial than ever before. At Nielsen, we are always dreaming of the next big innovation that will enable success in this competitive marketplace. The Nielsen Innovation Expo is a traveling, interactive technology showcase that brings to life our latest and greatest ideas in consumer measurement each year. Attendees get an inside preview of many Nielsen innovations before they become available to the broader market. Check out our collaborations with emerging companies at the forefront of discovery and innovation, explore how we leverage breakthrough technologies to advance measurement, and see examples of tailored solutions that address unique client needs.
Lyndon will explore strategies to help brands determine which sports properties might yield the best sponsorship results. The session will include actual data and insights on purchase behavior of Canadian and U.S. Sports fans, by key CPG/Beverage brand categories. We will also share best practices from past client work, which will encompass examples of Sports Sponsorship ROI analyses.
Consumers are changing, their shopping patterns are evolving, many remain uncertain about the future and subsequently remain cautious about where and how they spend their money. The net result of all of this is that we continue to operate in a low growth market, putting pressure on the bottom line. The response to this requires us to look at our business processes and decision making differently in order to drive different results. This session will share the key ingredients of how to drive change through your organization through the use of analytics and how to embed analytics into your day-to-day business operations to optimize both investments and business performance.