Judy is a Director of Analytics leading the Ethnic Practice Area for Nielsen. Prior to joining Nielsen, she held several marketing roles in the Kraft organization including the NA Marketing Director of Confections. During her time at Kraft, she managed many brands such as Jell-O desserts, Post cereals, and Toblerone chocolate. Judy is passionate about merging consumer insights and analytics and how this can bring the ethnic opportunity to life. On a personal, she is a first generation immigrant from Taiwan and a proud Canadian.