Lyndon Campbell is Vice President, International Development with the Nielsen Sports Practice. Nielsen is the leading global provider of information and analytics around what consumers watch and what they buy; spanning over 40,000 employees in 100 countries. Lyndon is leading Nielsen’s efforts to expand the Sports Practice in key markets across the globe, essentially working with clients and local Nielsen offices to localize best-of-breed sports related research solutions. The Sports Practice takes a consultative approach in assisting brands evaluate/plan sports sponsorships, optimize activation and assess ROI, while working with sports properties to provide guidance on content Rights valuation and Sponsorship brand fit/ROI. Prior to joining Nielsen, Lyndon served as Managing Partner at Dynasty Global Holdings. Before Dynasty, Lyndon was Director of Business Development at America Online and worked at Cablevision. Lyndon sits on the board of advisors for the United Athletes Foundation, founded by Baltimore Raven’s Ray Lewis. He regularly guest lectures at universities across the country on Sports Media and Sponsorship Evaluation.