Mike joined Nielsen’s Analytical Consulting Team in 1999 as Business Manager. He was appointed Director of Canadian Analytical Consulting business in January 2001. In March 2002, he had an International move to Europe, where he joined Nielsen’s Analytical Consulting business heading a team of 10 regional consultants responsible for servicing core FMCG clients. Mike was responsible for building the Analytical Consulting business in Central European markets. He returned to Canada late 2008 heading up several retail clients (primarily focused on LCL). In August 2012, he was promoted to Vice President Retail Services.