Music consumption is at an all-time high. Overall volume is up 3% over 2016, fueled by a 76% increase in on-demand audio streams, enough to offset declines in sales and return a positive year for the business.
Nothing gets us in the holiday spirit quite like holiday music, and if you were in Edmonton, Canada, last holiday season, you were in the country’s merriest city. That’s because its radio stations played the most holiday music between Nov. 1 to Dec. 27, 2015.
Fueled by a massive wave of hype leading up to its release, Canadian superstar Drake’s "Views" is already setting the pace to be the biggest album of the year in Canada. In its first four days, sales were at 80,000, and the album had already been streamed nearly 15 million times in Canada.
93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can.
Aside from the excitement about Adele’s “25” at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively. Vinyl also posted its 10th consecutive year of sales growth.
It's fairly safe to say that podcasting is no longer a niche art. And while we know that awareness about podcasting seems to have exploded in recent years, an esteemed group of experts rebuke the notion that we’re in the midst of a podcast upwelling.