Looking into trends for next year, the reinvigoration of the centre of the store will be integral to success. Canadian insights expert Carman Allison explains the emerging trends for 2016 including the reinvigoration of the centre of the store, the preference for new meal occasions and out-of-home dining, and how food and wellness go hand-in-hand.
Over the next two decades, visible minorities will grow to almost one-third of the country’s population. This group has the potential to bring an additional $5 billion to Canadian manufacturers in the next four years alone. Significant, profitable opportunities will extend far into the future for those companies that connect with and market to this group.
The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability.
Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we’re still in a recession, and 51 percent of North Americans are only able to afford basic items.
As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds share the same thought – how to grow their business in a changing and often tumultuous economic climate. In this period of uncertainty, one thing has become clear; it is time to think small.