As we head into the holiday season, everyone has that friend or relative who poses a tricky gift-giving conundrum. This year, consumer insights from Scarborough encourage shoppers to think about their gift recipients in terms of consumer groups like working moms, sports fans, arts enthusiasts, connected consumers and status seekers.
Today, Canada is home to 6.8 million foreign-born residents, and that shift is worth noting for any marketer interested in ways to make products and services that cater to Canada’s evolving demographic landscape.
Visible minorities in Canada have potential to bring an additional $5 billion to Canadian manufacturers in the next four years. They will also double and increase to almost one-third of the country’s population in the next two decades. A recent webinar dove into the details behind the ethnic consumers who are changing the Canadian mosaic.
Significant, profitable opportunities will extend far into the future for those companies that connect with and market to visible minorities in Canada. This group has the potential to bring an additional $5 billion to Canadian manufacturers in the next four years alone. Are you prepared to ride this wave, or will you get lost in its wake?
Prevalence and patronage seem to go hand in hand. Eighty-four percent of respondents globally said they were more likely to choose retailers that offered a loyalty program.
There’s no time like the holidays for lavish feasts and decadent treats, which means it’s time for consumers to start decking their fridges and pantries with food for year-end entertaining. And when December hits, shoppers up the ante when it comes to stocking their baskets with fresh foods.
U.S. retailers have long considered Black Friday the unofficial start of the critical holiday selling season, but 85 percent of consumers plan on skipping the stores on Black Friday this year. However, A whopping 88 percent of consumers said they will use their computers again this year to do their Cyber Monday shopping.
The right price often makes the difference between a sale and a switch. In fact, across five different product or service attributes analyzed in a Nielsen Global Survey of Loyalty Sentiment, offering the best price held the most persuasive power to motivate consumers to swap devotion to a brand, service provider or retailer.
Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.
Advertisers agree that integrated multi-screen campaigns are going to become vastly more important in the next three years. They also plan to increase their spending on these types of campaigns. In order to achieve maximum effectiveness in these efforts, however, advertisers need to measure audience delivery, brand lift and sales impact with common metrics across screens.