It's fairly safe to say that podcasting is no longer a niche art. And while we know that awareness about podcasting seems to have exploded in recent years, an esteemed group of experts rebuke the notion that we’re in the midst of a podcast upwelling.
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? Effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?
Mobile is quickly becoming a strong factor in many ad campaigns, and as digital technology becomes more ubiquitous, it’s critical that marketers know if this medium is helping them connect with on-the-go consumers. So how are they faring in their efforts?
Canadians are big fans of live music. And according to Nielsen's Music 360 Canada 2015 report, more than half of Canadians claim they attended a live concert in the past year, and 17% said they attended a music festival.
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping is a deeply ingrained behavior.
Canadians are busy adjusting their shopping and buying habits as new channels and technologies emerge. And as they explore, they’re developing preferences about which products they want to buy and research online—preferences that will shape which types of online marketing outreach will resonate with them the most.
If there are any doubts that connectivity is increasingly affecting consumer behaviors and beliefs, the data should quickly put them to rest. But how important is our growing digital dependence? According to respondents in a recent Nielsen/IAB Canada study, the answer is very—and it’s only going to increase going forward.
Music streaming is hot, and not just in the U.S., where levels hit new highs in 2014. In fact, all of North America is tuning is, as new data shows that artists are finding big digital success in Canada as well.
On Jan. 1, people around the world made resolutions to better themselves during the new year. But are consumers really—mentally—prepared to commit to change? Understanding how brains process our bad habits is the first step to success for consumers—and brands.
The idea that consumers “engage” with brands is no doubt true for a small set of consumers and a small set of high involvement categories and brands, but for the vast majority of brands, consumers are not engaged to or with brands. They’re just buying them.
The U.N. World Food Programme (WFP), the largest humanitarian agency addressing hunger around the world, faced the challenge of communicating its mission and driving people to action. But ad testing helped identify the messages that conveyed the organization's goals clearly and inspired viewers to take action.