What drives consumers’ interest in non-profits? A cohesive blend of tangible and intangible elements that create powerful bonds between consumers and non-profit brands—bonds that make these brands not only important, but personally relevant.
“Smart” technologies—including televisions, refrigerators, home security systems and more—can be found in different rooms in homes today. To better understand Canadian consumers’ level of familiarity with these technologies, Nielsen's Connected Home report segmented consumers into four key categories.
In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with these female consumers?
With over 35 million residents living in almost 10 million square kilometres, Canadians have an abundance of choice when it comes to choosing where to live. Their choice defines them as urban, suburban or rural households.
Quebec has been settled by immigrants from countries with distinct languages, cultures and ways of life. With their richly ingrained traditions, the populations in Quebec display varying demographic and consumer behaviours compared to the rest of the country.
Competition for consumers is growing with thousands of new products hitting the shelves every year to try and win shopping dollars. Manufacturers and retailers can benefit from knowing who is buying and how they are spending their allotted budgets.