Canadian shopping habits differ depending on where they live, but there is more to urban, rural or suburban shopping than meets the eye. While location plays a key role in consumer purchasing decisions, shoppers’ living conditions and whether or not they have room to stock up and store products also influences what (and how much) they buy.
Consumers in Canada with the ability to store extra purchases are spending more per year than their counterparts with no extra storage space. Some households in Canada are fortunate enough to have secondary fridges, freezers and pantry storage. One would think these households would make less trips as they have the ability to pantry load. However, these consumers are making more trips to the grocery store and spending more per trip than those with no extra storage space. They also spend considerably more than those without storage, upwards of two to three thousand more.
Households with storage space are also shopping in different stores than their peers without storage, and not surprisingly, they’re leading the bulk purchasing charge. Households with a second fridge top the list of those making purchases at warehouse clubs, spending on average 22% more than the average household and making 24% more trips to warehouse club stores. Households without storage on the other hand spend 36% less than the average household and make 39% less trips to warehouse clubs.
Households in Canada, regardless of their location, have varying degrees of storage space. This space, or lack thereof, helps dictate how much and where consumers are shopping. Retailers looking to attract customers should choose what categories they promote wisely. Consumers with limited storage options often forgo the deal due to the inability to store the product at home.