Visible minorities in Canada have potential to bring an additional $5 billion to Canadian manufacturers in the next four years. They will also double and increase to almost one-third of the country’s population in the next two decades. A recent webinar dove into the details behind the ethnic consumers who are changing the Canadian mosaic.
Significant, profitable opportunities will extend far into the future for those companies that connect with and market to visible minorities in Canada. This group has the potential to bring an additional $5 billion to Canadian manufacturers in the next four years alone. Are you prepared to ride this wave, or will you get lost in its wake?
Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
Global consumer confidence measured an index level of 94 in Q3 2013, flat from Q2, but sentiment brightened notably in the U.S. and Europe. In the latest round of the survey, consumer confidence increased in 57% of the markets Nielsen measures, up from 45% in the previous quarter.
With the global middle class growing by 70 million each year, and food prices expected to more than double within the next two decades, the world is entering an unprecedented period of rising demand, economic pressure and aspirationally driven buying behaviour.
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 3.5 percent on a year-over-year basis for the January-June periods of 2013 and 2012.
While consumer confidence was up slightly around the world in the second quarter of 2013, the increasing sense of optimism in Canada has stalled. Canada’s confidence level stands at 98. That’s down four points from the last quarter, tied for the fourth largest drop among the 58 countries surveyed.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago.
The road to better jobs, more money and improved lifestyles is all paved by education. More than three-quarters of global online respondents agree that receiving a higher education, such as college, is important and three-fourths believe educational opportunities can lead to better employment and higher income.