A strong majority of Canadian consumers are highly concerned about a range of environmental issues – from pollution to packaging – but those feelings rarely translate into actions at
the cash register. Nielsen’s 2011 Global Online Environment & Sustainability Survey gathered the opinions of more than 25,000 Internet respondents in 51 countries, including Canada.
While Canadians express worry about the environment in relatively high numbers, and claim that the sustainable practices of retailers influences their shopping decisions, their own financial savings ultimately take precedence.
This report is also available in French.