While Canada's Caucasian population grows by 10 percent over the next two decades, visible minorities will double and increase to almost one-third of the country’s population. This group has the potential to bring an additional $5 billion to Canadian manufacturers in the next four years alone. Significant, profitable opportunities will extend far into the future for those companies that connect with and market to these visible minorities.
Are you prepared to ride this wave, or will you get lost in its wake instead? How can you gain context for understanding – and profiting from – this large and diverse consumer group? A recent Nielsen webinar dove into the details behind the ethnic consumers who are changing the Canadian mosaic.
Based on a recent Nielsen white paper, the webinar covered current demographic trends and Canada’s current economic picture, including an urban focus, the youth movement and the development of a majority of minorities. It also examined the impact of different ethnic groups on your business and their continuing influence in the future. Where do the opportunities and challenges lie for your business?