Over the next two decades, while the Caucasian population grows by 10%, visible minorities will double and increase to almost one-third of the country’s population. This group has the potential to bring an additional $5 billion to Canadian manufacturers in the next four years alone. Significant, profitable opportunities will extend far into the future for those companies that connect with and market to these “visible minorities.”
Are you prepared to ride this wave, or will you get lost in its wake instead? How can you gain context for understanding – and profiting from – this large and diverse consumer group? Join Nielsen as we dive into the details behind the ethnic consumers who are changing the Canadian mosaic.