Global Consumer Confidence

Each quarter, the Nielsen Global Consumer Confidence Survey reaches out to more than 25,000 consumers in more than 50 countries throughout Asia Pacific, Europe, Latin America, the Middle East and North America to gauge their economic outlook and confidence in the job market, status of their personal finances and readiness to spend. The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers. Twice a year, the survey also includes questions related to consumer habits and opinions on a number of topics, ranging from climate change to online shopping to food safety.