What We Measure
Measuring what consumers buy is at the core of Nielsen. We monitor shopper behavioUr for more than 250,000 households in 25 countries through our industry-leading consumer panel.
Nielsen also offers a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from tens of thousands of retail outlets. This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.
How We Do It
To ensure projectable results, Nielsen Consumer Panels are carefully balanced for the demographic characteristics of the universe being measured. In fact, in Canada, our sample is the only longitudinal panel representing all-outlet purchases. Shopper data is collected via handheld scanners which transmit data directly to us. This data can be used to identify key shopper behaviour across stores, TV, online and social media outlets.
Our point-of-sale (POS) technology for our retail measurement services captures sales and price data from virtually every major retail chain. For others, we use the industry’s leading sample-based methodology. Where electronic data is not available, we use detailed field audits.
Nielsen is uniquely positioned to deliver local and global insights into consumer behaviour and product sales across categories in nearly 100 countries. Nielsen’s powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the marketplace.
Learn more about consumer panel & retail measurement.