Reports & Downloads
- Canadian Consumer Confidence: Optimism over economy and jobs keeps rising, but spending in check
The mood of Canadian consumers hints at better economic times as we begin 2013. In the Nielsen Global Consumer Confidence Index, Canada’s confidence level in the fourth quarter of 2012 hit the 100 mark, the first time it reached that level since Q2 2011.
- Webinar: What's in Store? Think Small for Big Results
Join us for the first Nielsen webinar of the new year as we examine the keys to growth in 2013. Through a review of retail trends, demographic shifts, manufacturer strategies, global influences, viewing habits and social media, the case will be made that success in 2013 will rely on a company’s ability to think small in order to drive big growth.
- Canadian Consumer Confidence: More Optimism about Spending and Household Finances, but Debt Concerns Rise
Canadian consumer confidence shows signs of rebounding,reaching the highest level in more than a year. In the Nielsen Global Consumer Confidence Index, Canada’s confidence level in the third quarter of 2012 jumped to 99 from 94 in the second quarter. That comes after four consecutive quarters of flat or declining confidence.
- While Some Signs Point Up, Canadians Remain Lukewarm on the Nation’s Economy and their Household Finances
Canadian consumer confidence rose by the smallest margin in the second quarter of the year, but a range of other measures point to an economic recovery that’s on hold.
- Economic Concerns Remain High, as Canada Lags Behind Rising Global Confidence
While consumer confidence is rising globally, Canadians are increasingly gloomy regarding their finances and the overall state of the economy. The Nielsen Global Consumer Confidence Index, for the first quarter of 2012, reveals that Canadians surveyed are out of step with the sunnier outlook found in many parts of the world. On the index, based on quarterly online surveys of consumers, a score of 100 is neutral; levels above and below that show degrees of optimism and pessimism. The Canadian confidence number slipped from 96 to 93 in the latest results, the lowest level in almost three years.
- Canadian Consumer Confidence Stalls as Job Fears Rise
Entering 2012, the confidence level of Canadian consumers remained steady – but concerns about job prospects are up, and fears of a lingering recession are also increasing. The mixed results come from the latest edition of the Nielsen Global Consumer Confidence Index, for the fourth quarter of 2011. On the index, based on quarterly online surveys of consumers, a score of 100 is neutral; levels above and below that show degrees of optimism and pessimism.
- Private Label Outlook: Canada and U.S.
Open just about any cupboard in Canada, and you’ll find a private label product on the shelf. Despite posting $11.6 billion in sales and achieving nearly 100 percent penetration, Canadian private label products lagged behind total market growth as of August 2011.
- What's in Store: 2012
In this webinar, we will share examples of who had success with this approach – and how much more room for improvement still remains in truly connecting with customers.
- Consumer Confidence - A Canadian Perspective: Two Steps Forward, One Step Back
As we near the end of 2011, Canadians are expressing more and more doubt about job prospects, the state of their personal finances, and whether this is a good time to spend. All of that adds up to a dip in overall consumer confidence according to the latest results of the Nielsen Global Consumer Confidence Index.
- Nielsen Global Consumer Confidence Survey Q3 2011
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.