Brand & Portfolio Management

Nielsen helps your business satisfy its bottom line while keeping an eye on the evolving needs of your customers.

How We Can Help
Nielsen knows the best ways to mix and measure your product portfolio while evaluating your brand equity. To help grow your brand, Nielsen provides the all-important " look around the corner" by identifying attitudes and behaviours that are not yet mainstream. Our data and analysis show you where consumer needs are headed so that your brand and portfolio are aligned with present and future customers. Through insights that go deeper than numbers and analysis that goes beyond sales trends, we pinpoint specific strategies that help maximize revenue opportunities.

How We Do It
Our comprehensive solutions include:

• Strategies based on proven models and global insights
• Tools for monitoring and optimizing brand performance
• Definitions of evolving consumer needs relative to your current portfolio
• Identification of white space for new products or brand extensions
• Outlines of where products, assets or services have the highest potential for success – by geography, audience, channel and location
• Reports against established metrics, with ongoing recommendations as market dynamics shift
• Recommendations on which products, assets or services deserve proactive investment

Why Nielsen?
For thousands of brands, we have accurately linked our brand equity models with actual in-market performance. Nielsen’s ability to measure and analyze more than 250,000 households in 25 markets worldwide provides you with a complete view of the consumer -- and how your brand fits in.

Learn more about product portfolio.