Retail & Shopper Marketing

A great product is a great place to start, but it's critical to get the right product in front of the right shopper and deliver the right shopping experience.

What’s the perfect mix of pricing, packaging and point-of-sale presentation that will drive growth?

How We Can Help
Nielsen provides an in-depth understanding of the shopper experience, giving you insights to set the perfect mix of pricing, packaging and point-of-sale presentation to drive growth. Our shopper insights into the retail experience - including influences such as in-store placement and retail channels - delivers retailers and manufacturers a clear view of shopper demographics, customer marketing and the path to purchase through the shopper’s eyes.

How We Do It
Our comprehensive solutions include:

• Analyzing shopper mix and in store marketing to identify your most valuable shopper segments and their key shopping objectives
  
• Understanding shopper demographics and shopper loyalty /retention. We deconstruct the elements that keep customers coming back
  
• Organizing overall category management, price, assortment, in-store placement and promotion to increase share of shopper basket
• Learning what works and what doesn’t through shopper marketing ROI, we evaluate each tactical element to determine the most effective retail strategy

Why Nielsen?
Our industry-leading analytics offer robust shopper insights as part of the Shopper Marketing process. No company knows more about the psychology of the shopper and the logistics of retail. From “soft” factors such as brand preference to the physical realities of shelf presence and retail merchandising display, we can give you a full picture of your brand’s standing in the marketplace – and how to improve it.

Learn more about Retail & Shopper Marketing.