Nielsen Holdings, N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September. The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.
The smartphone is increasingly being used for browsing and apps. Another key purpose that a smartphone serves is that of a multimedia device - users spend more than 30 minutes a day on multimedia activities. Nielsen Informate Mobile Insights looked at these emerging trends.