In a world of mass production, mass exposure and mass messaging, the most successful businesses cut through by finding and relating to their best consumers.
We go beyond basic demographic settings to help you understand who your most valuable consumers are, as well as where and how to find them. By identifying shoppers with precision, you can examine the lifestyle and life stage of your key consumers to find out where they live, shop and socialise, as well as what they buy today. In turn, this valuable information can help you develop focused and efficient marketing strategies.
We integrate insights from our consumers, as well as from sales information, media consumption and attitudinal data, to help you match products with shoppers and stores to maximise your potential, without the gamble. In other words, get the right products and messages to these groups at the right time and place.
Retailers can use this information to:
Brands can benefit from demographic segmentation by: