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• Private Label Outlook: Canada and U.S.
  February 16, 2012Open just about any cupboard in Canada, and you’ll find a private label product on the shelf. Despite posting $11.6 billion in sales and achieving nearly 100 percent penetration, Canadian private label products lagged behind total market growth as of August 2011.
• Consumer Confidence - A Canadian Perspective: Two Steps Forward, One Step Back
  December 18, 2011As we near the end of 2011, Canadians are expressing more and more doubt about job prospects, the state of their personal finances, and whether this is a good time to spend. All of that adds up to a dip in overall consumer confidence according to the latest results of the Nielsen Global Consumer Confidence Index.
• Nielsen Global Consumer Confidence Survey Q3 2011
  November 11, 2011Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.
• Fabulous or Forgettable?
  November 1, 2011Millions are spent every year developing new consumer packaged goods products. In Canada alone last year, 55,000 new items were launched, accounting for an impressive $3.7 billion in retail sales.
• The Customer is Queen
  August 1, 2011You think you know what today’s women want. But do you really? Some 80 percent of all consumer purchases in Canada are made by, or influenced by, women. At Nielsen we recently reached out to women in Canada, and 20 other countries, to find out what they are thinking, watching and buying.
• Canadian Consumer Confidence Nudges Back to Pre-Recession Levels
  August 1, 2011Consumer confidence is up in Canada – and dramatically in many parts of the world – according to the Q1 2011 edition of the Nielsen Global Consumer Confidence Index.
• Nielsen Global Consumer Confidence Survey Q2 2011
  July 18, 2011Global online confidence declined to its lowest level in six quarters as economic recovery hit a stumbling block. In the latest round of the survey, conducted between May 20 and June 7, 2011, regions of the Middle East/Africa and Asia Pacific posted the steepest declines.
• For Canadian Consumers, Economy and Their Finances Trump Green Concerns
  July 1, 2011A strong majority of Canadian consumers are highly concerned about a range of environmental issues – from pollution to packaging – but those feelings rarely translate into actions at the cash register. Nielsen’s 2011 Global Online Environment & Sustainability Survey gathered the opinions of more than 25,000 Internet respondents in 51 countries, including Canada. While Canadians express worry about the environment in relatively high numbers, and claim that the sustainable practices of retailers influences their shopping decisions, their own financial savings ultimately take precedence.
• Change Your Thinking Around Centre of the Store
  June 1, 2011Over the past few years we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups. We’ve also seen some cool uses of technology; in-store kiosks and smartphone apps, for example. Attention grocers…it’s time to change your thinking around the centre store.
• Nielsen Global Consumer Confidence Survey Q1 2011
  May 23, 2011Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies.