Reports & Downloads

  • Canadian Consumer Confidence Stalls as Job Fears Rise
    Entering 2012, the confidence level of Canadian consumers remained steady – but concerns about job prospects are up, and fears of a lingering recession are also increasing. The mixed results come from the latest edition of the Nielsen Global Consumer Confidence Index, for the fourth quarter of 2011. On the index, based on quarterly online surveys of consumers, a score of 100 is neutral; levels above and below that show degrees of optimism and pessimism.
  • Private Label Outlook: Canada and U.S.
    Open just about any cupboard in Canada, and you’ll find a private label product on the shelf. Despite posting $11.6 billion in sales and achieving nearly 100 percent penetration, Canadian private label products lagged behind total market growth as of August 2011.
  • What's in Store: 2012
    In this webinar, we will share examples of who had success with this approach – and how much more room for improvement still remains in truly connecting with customers.
  • Consumer Confidence - A Canadian Perspective: Two Steps Forward, One Step Back
    As we near the end of 2011, Canadians are expressing more and more doubt about job prospects, the state of their personal finances, and whether this is a good time to spend. All of that adds up to a dip in overall consumer confidence according to the latest results of the Nielsen Global Consumer Confidence Index.
  • Nielsen Global Consumer Confidence Survey Q3 2011
    Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.
  • Fabulous or Forgettable?
    Millions are spent every year developing new consumer packaged goods products. In Canada alone last year, 55,000 new items were launched, accounting for an impressive $3.7 billion in retail sales.
  • The Customer is Queen
    You think you know what today’s women want. But do you really? Some 80 percent of all consumer purchases in Canada are made by, or influenced by, women. At Nielsen we recently reached out to women in Canada, and 20 other countries, to find out what they are thinking, watching and buying.
  • Canadian Consumer Confidence Nudges Back to Pre-Recession Levels
    Consumer confidence is up in Canada – and dramatically in many parts of the world – according to the Q1 2011 edition of the Nielsen Global Consumer Confidence Index.
  • Nielsen Global Consumer Confidence Survey Q2 2011
    Global online confidence declined to its lowest level in six quarters as economic recovery hit a stumbling block. In the latest round of the survey, conducted between May 20 and June 7, 2011, regions of the Middle East/Africa and Asia Pacific posted the steepest declines.
  • For Canadian Consumers, Economy and Their Finances Trump Green Concerns
    A strong majority of Canadian consumers are highly concerned about a range of environmental issues – from pollution to packaging – but those feelings rarely translate into actions at the cash register. Nielsen’s 2011 Global Online Environment & Sustainability Survey gathered the opinions of more than 25,000 Internet respondents in 51 countries, including Canada. While Canadians express worry about the environment in relatively high numbers, and claim that the sustainable practices of retailers influences their shopping decisions, their own financial savings ultimately take precedence.

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