Market Structure & Segmentation

Knowing where your business fits in and which consumers are poised to drive revenue is essential to your growth.

How We Can Help

Using our demographic and retail databases, Nielsen provides clients with a precise understanding of market structures and ways to identify and reach any brand’s most promising prospects. Combining proprietary data fusion techniques with process expertise, we deliver analysis that enables you to improve relationships with consumers that will drive profit.

How We Do It

Our proprietary set of measurement tools allow us to:

• Identify your most valuable consumers
• Optimize your marketing mix and prioritize your spend – limiting waste and increasing efficiency
• Integrate your own customer data with our world-class market and media data to move confidently from insights to marketing action
  

Why Nielsen?

Our proprietary data provides you with granular insights at all levels: category, market, channel, store and household. We provide profiles of thousands of consumer behaviours and gather purchase insights from more than 250,000 households globally.  We track over 3,500 retail chains and nearly 450,000 store locations in 8 industry-accepted standard retail channels in the US and Canada alone.

Our solutions range from sophisticated, custom engagements to do-it-yourself tools. Our experienced consultants can create customized segmentation profiles based on your data and business needs. Our modeling expertise is the result of hundreds of completed engagements over the years, serving Fortune 500 companies as well as government and nonprofit clients.

Learn more about market structure.