Marketing Performance

From Toronto to Shanghai  to Buenos Aires, Nielsen helps make sense of a world of marketing investment and program opportunities.

How We Can Help
Nielsen’s 360-degree view of the consumer in developed and developing countries provides the foundation for improving your return on investment (ROI). Nielsen delivers comprehensive analysis with a simple focus: How can your marketing program ignite sales? We’ll help you assess which platforms, creative and audiences have the highest sales potential.

How We Do It
Nielsen provides the most complete view of media, tactics and price points, blending shopper data, Internet usage and television viewing to perfect your entire end-to-end marketing strategy.

Our services include:

• Tracking consumer engagement and response to marketing programs
• Modeling with sophisticated simulation and planning applications
• Behaviour analysis of valuable consumer segments
• ROI assessment of historical marketing using proven statistical modeling
• Recommendations and forward-looking action plans
• Consultation with experts in the industry

Why Nielsen?
Nielsen's proven ability to connect consumer purchase behaviour to media preferences is the key to upgrading your marketing ROI. We offer decades of expertise with trade and promotional spending, along with sophisticated media analytics, to give you a distinct edge when developing a focused and integrated plan across multiple channels.

Learn more about marketing performance.