Pricing & Promotion Strategies

Hitting the pricing sweet spot requires a detailed analysis of not only your competition, but also emerging economic and consumer trends.

How We Can Help
Nielsen optimizes your pricing and promotion strategy to align with brand and profit goals for your entire product portfolio. Our simulation models can predict how various pricing and promotion scenarios will impact sales and profits, and clarify the shopper’s perception of your brand.

How We Do It
Our comprehensive approach includes:

• Review of business issues and context for pricing strategy, along with techniques to capture both retailer and consumer perspectives
• Simulation and testing for proposed pricing and promotions changes. We also assess the impact on sales and profitability for manufacturers and retail partners
• In-market strategy for retail-account specific pricing and promotions initiatives
• Post-analysis of your pricing promotions, with clear recommendations for improvement

Why Nielsen?
Analyzing data from 85 million retail transactions a year, in 350,000 stores, in 30 countries, Nielsen’s pricing expertise offers reach and proven simulations that build winning pricing strategies.

We offer clients the world’s largest longitudinal consumer panel, measuring purchasing behaviour in more than 250,000 households in 25 countries.

With a foundation of 20,000 global pricing analyses, Nielsen’s team brings decades of experience in addressing clients' pricing and promotion needs.

Learn more about pricing & promotion strategies.