Product Innovation & Renovation

With the marketplace and your competition in constant motion, you can’t afford to have your products stand still.

Which product updates and improvements will yield the best results? And which new products have the highest chance for success?

How We Can Help
Nielsen delivers an accurate forecast of where the market is headed and where your products fit in. Backed by 30 years of experience, and supported by the largest consumer panel worldwide, our solutions help your products break through, compete and succeed.

How We Do It
Our comprehensive solutions include:

• Evaluation of your consumer, brand/category assortment and retail environment
• Review of product distribution channels, point of sale and market structure
• Assessment of external factors to identify their impact on product placement and positioning
• Tracking existing and incremental sales
• Testing and evaluating messaging and packaging
• Optimization of pricing and promotion plans
• Metrics and benchmarks to accurately gauge how your products are performing
• Identification of high-performing channels and optimization of in-channel placement (adjacencies, store locations, shelf space)

Why Nielsen?
With a record of thousands of products and marketing plans tested worldwide, Nielsen’s measurement and predictive analysis of product performance is unmatched. Our view of consumer behaviour and marketplace is derived from our consumer panel of more than 250,000 households across 25 countries. We use additional insights and data from our consumer, advertising effectiveness, and online along with third-party information, to craft the most accurate performance forecasts.

Learn more about product innovation.