Geneva Business Center
Avenue des Morgines 12
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework. According to Nielsen's latest Global Corporate Sustainability Imperative Report, responsible brands that highlight their trust and commitment to social and environmental impact have grown more than 4% globally, while those without grew less than 1%.
And profit isn’t always the bottom line. Nielsen also works side-by-side with NGOs to build programs like Project 8—to help ensure we can globally meet the basic needs of 8 billion people by 2025.
In this breakfast briefing, we’ll discuss consumer attitudes toward sustainability and social responsibility and how that impacts the path to purchase, the creation of better NGO messaging via consumer neuroscience, and the evaluation of different methods of fundraising.
Introduction & Welcome
The Sustainability Imperative: how corporate sustainability impacts consumer path to purchase
Claudia Suarez-Gapp, Vertical Lead, Nielsen Public Development & Sustainability - Europe
The Brains behind Communication: case study on helping to create a better world
David Hill, Nielsen Neuro Lead Europe
Save the Children: successful fundraising starts with great ideas
Raffaella Infanti, Associate Manager, Nielsen Innovation Practice
Questions & Closing