In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. Learn about the biggest growth drivers of Euro FMCG growth.
Most retailers and fast-moving consumer goods (FMCG) manufacturers tell us that today, growth is hard to find. Landscape shifts an d changing consumer habits are making it harder for brands to succeed.
Irish butter, French hand cream, American cat food - and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland. Dairy products are the only exception.
In times of increasing sales and ROI pressure, a recurring challenge centres on how brands demonstrate ROI through existing sponsorship involvements. For the first time, Nielsen offers a unique service in Switzerland that meets this need.
Die Schweizer schauen optimistisch in die Zukunft. 57% beurteilen ihre Jobaussichten als (sehr) gut - 56% sagen dies über ihre persönlichen Finanzen. Dies resultiert in einem Consumer Confidence Index von 97 Punkten (identisch zum 3. Quartal 2016).
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.
Nielsen Switzerland consumer panel has enabled deep dive analyses of shopper behavior since 1999. It is delivering actionable insights in order to plan and adapt marketing and sales activities. Mid-2018 Nielsen consumer panel is going to become bigger and better by using state of the art technology.
CPS, YTD, MAT…SOS?! Welcome to the world of Nielsen! For those of you with a vague (or absolutely no) idea of what we do, our ‘Facts and Fundamentals’ and Answers Desktop Software trainings will provide the perfect introduction on how to use and interpret our data.