See Your Markets and Your Consumers With Greater Clarity

NielsenConnect
Integrated Services: Customized solutions for growth

Relentless change and unprecedented marketing challenges demand higher performance tools for connecting with consumers and driving growth. NielsenConnect introduces breakthrough solutions by forging new combinations of data, insights and analytic tools from across The Nielsen Company. We use advanced methodologies to integrate:

Consumer panels and purchasing information Retail measurement Modeling assets Media consumption and ratings

Geodemographic data Consumer attitudes and trends Custom research Analytic consulting

NielsenConnect services enable you to identify your strongest opportunities and optimize marketing results.

• Nielsen In-Store establishes a common industry metric and language that allows for in-store marketing to be measured and evaluated. Nielsen In-Store will provide manufacturers with total store traffic counts, category level audiences and audience characteristics so that they can compare in-store audience to traditional media, plan on reach and frequency goals and assess sales lift. Retailers will be able to optimize their communication with shoppers, improve closure rates and have in-store targeting capabilities. Promotional and media agencies will be able to measure the impact of in-store marketing and assess its value relative to other marketing and media options.
• NielsenCombine is a data integration service that uses several integration techniques such as data fusion, list matching, segmentation and probability modeling to connect multiple research surveys and databases. NielsenCombine is not only used for the integration of several Nielsen research assets, but also for non-Nielsen research databases and client’s custom databases.
• NielsenConnections is a service that allows clients to evaluate the consumer’s activity across media by product usage. NielsenConnections fuses media and market research currencies by using a portion of the National People Meter sample to field a hub survey which will be used to inform data integration across multiple databases. These databases are from the vast array of Nielsen panels and extend to external research including, most importantly, client proprietary research. NielsenConnections provides the media companies with information for advertising sales and program promotion and validation. NielsenConnections assists agencies in their media buying and planning decisions and in their reach and frequency evaluations. Advertisers use this information for advertising effectiveness analyses and comparisons. This service also enables household targeting business with propensity models for targeting the right consumers.
• NielsenLinx is a metadata infrastructure solution that provides clients with an industry-accepted source of clean and coded content on retail locations and the brands and media products available through those outlets.
• NielsenHealth utilizes The Nielsen Company’s deep “Consumer Centric” expertise in marketing and media information and analytics to solving marketing related issues by providing actionable insights for the healthcare value chain. By integrating all health-related information from The Nielsen Company, NielsenHealth provides breakthrough capabilities in areas like trendspotting, segmentation, physician messaging and advertising effectiveness.
• NielsenTrend provides a forward looking view of shifts in consumer attitudes and behaviors to help clients recognize ways in which trends are likely to impact their businesses.