15 products deemed “Breakthrough Innovations.”
Tier 1 Consumers Focusing on Quality-of-life Purchases, Lower Tier Cities Showing Demand Potential
Do body image perceptions and eating habits go hand-in-hand?
Tracking Tactics: Sustainability Practices That Lead to Sales
There’s mounting evidence that supports the notion that a commitment to corporate sustainability practices is a basic cost of entry for companies that hope to succeed in the marketplace.
Nielsen Breakthrough Innovation Report
After reviewing more than 24,000 consumer product launches, from July 2013 to June 2014, only 15 met our rigorous requirements for Distinctiveness, Relevance and Endurance to truly be deemed “Breakthrough Innovations.”
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.