With over 30 years of experience in China's retail market, Nielsen boasts deep and granular insights into the Chinese retail landscape. Now in the era of New Retail, Nielsen cooperates with many online retailers in order to provide breakthrough data and information solutions.Learn More
Job prospects surged to 77 points in the first quarter, three points higher from the last quarter; willingness to spend and personal finance maintained steady growth, and both figures increased one point quarter-on-quarter to 62 and 71, respectively.Learn More
Nielsen's DAR Solution Pioneers Measurement Of The OTT Big Screen Era
Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. It combines the advantages of traditional big screen TVs and the Internet, provides consumers with a better visual experience and a richer platform for advertisers.
The Belt & Road Initiative Is Creating Opportunity For Chinese Brands In Key High-Growth Markets
Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.
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