As the One Belt One Road Initiative has become a pillar of China’s new global economic strategy, a key question for many Chinese companies is how to expand their international development and Go Global. There are incredible opportunities within the quickly growing markets of a number of countries along the One Belt One Road. However, companies looking to enter or expand their presence in these markets face numerous challenges.Register Here
Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point from the last quarter to 70.Learn More
Nielsen and JD.COM Co-launched the Multi-Touch Attribution
On July 25, Nielsen and JD.COM co-hosted the kick-off event in Shanghai for our ground-breaking cooperation and the launch of Multi-Touch Attribution (MTA).
What’s Next for China’s Connected Consumers
This report as a road map for driving digital demand, reveals how connected devices and digital platforms have led to a consumption boom in China.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.