Chinese consumer confidence measured at 111 points in the second quarter of 2014, one point higher than that of Q2 2013.
Four key innovative strategies to help automobile companies better meet the evolving needs.
Nielsenofficially launched the Omni Channel, a new application that leverages Alibaba and Nielsen data to provide marketers with the first and only combined view into Chinese consumers’ online and offline buying behavior.
Nielsen Named Best Employer in China in Information/Consulting Service Industry
Nielsen, has been named the best employer in China in the information/consulting services industry, according to a survey of 50,000 students by ChinaHR.com, a leading recruitment portal.
Getting Started with Mobile: What Marketers Need to Know
Mobile matters. Already a powerful presence, mobile usage continues to grow. But despite this new medium's growth, marketers need to stick with their core principles.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.