Nielsen Launches Cutting-Edge Innovation Solution, Powered by Alibaba’s Big Data Management Platform
Online Education, Medical Information Sharing and Job Hunting are Top Needs for Mobile Device Usage.
In Q4 2014, Chinese consumer confidence held steady at a 110 index score year-over-year
Ninety percent of Chinese travelers who bought luxury goods abroad have planned their purchases online first.
In the “New Normal” Economy, New Opportunities Awaits Baijiu’s growth
Baijiu manufacturers need to break the old mind-set and further stimulate the market demand with new sales channels and new marketing strategies.
Screen Wars: The Battle for Eye Space in a TV-Everywhere World
We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.