In 2017, China Consumer Confidence Index (CCI) registered steady growth of 112 points, compared with 106 points in 2016. In 2017, both job prospects (jumping from 62 to 70 year-on-year) and personal finance (climbing from 61 to 69 year-on-year) rose by 8 points. The willingness to spend increased by 5 points to 57. All these three components reached the highest level since 2015.Learn More
Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point from the last quarter to 70.Learn More
Nielsen and JD.COM Co-launched the Multi-Touch Attribution
On July 25, Nielsen and JD.COM co-hosted the kick-off event in Shanghai for our ground-breaking cooperation and the launch of Multi-Touch Attribution (MTA).
What’s Next for China’s Connected Consumers
This report as a road map for driving digital demand, reveals how connected devices and digital platforms have led to a consumption boom in China.
Nielsen Knows People
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