Precision marketing is necessary as overseas products take China e-commerce further.
Four key innovative strategies to help automobile companies better meet the evolving needs.
When a company creates a successful new product, it is because it has somehow trimmed waste, and thus created value.
Ninety percent of Chinese travelers who bought luxury goods abroad have planned their purchases online first.
Nielsen: Chinese Consumers Set for Another Single’s Day Shopping Spree
With this year’s Single’s Day just around the corner, are you expecting another record-high shopping spree?
Getting Started with Mobile: What Marketers Need to Know
Mobile matters. Already a powerful presence, mobile usage continues to grow. But despite this new medium's growth, marketers need to stick with their core principles.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.