In 2017, China CCI registered steady growth of 112 points, compared with 106 points in 2016. In 2017, both job prospects (jumping from 62 to 70 year-on-year) and personal finance (climbing from 61 to 69 year-on-year) rose by 8 points. The willingness to spend increased by 5 points to 57. All these three components reached the highest level since 2015.Learn More
BELT AND ROAD PAVED WITH OPPORTUNITIES FOR GROWTH OF CHINESE BRANDS
Managing directors from Nielsen offices in Egypt, Indonesia, the Philippines and Turkey were on hand to offer their expert advice on consumption trends in various markets, strategies for new entrants, principles for success and insights into the rewards to be reaped.
What’s Next for China’s Connected Consumers
This report as a road map for driving digital demand, reveals how connected devices and digital platforms have led to a consumption boom in China.
The Science Behind What's Next™
What do people want? See? Share? Love? Discover how our unique insights can help your business.