Nielsen and JD.COM Co-launched the Multi-Touch Attribution
On July 25, Nielsen and JD.COM co-hosted the kick-off event in Shanghai for our ground-breaking cooperation and the launch of Multi-Touch Attribution (MTA).
Ecommerce:The Next Frontier
Nielsen combined sales data and the research on online consumer behavior to released "E-commerce:The Next Frontier" white paper.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.