15 products deemed “Breakthrough Innovations.”
Tier 1 and rural consumers drive consumption, women born in the 1970s fuel the online shopping boom
Do body image perceptions and eating habits go hand-in-hand?
Business opportunity looms as marathon mania sweeps across china
The Nielsen report finds Chinese runners spend an average of 3,601 yuan, and the more experienced runners tend to spend more to upgrade their performance.
Understanding Music Consumers in the World’s Biggest Market
At a time when consumers have unprecedented choice in how they engage with content, marketers are championing music as a way to connect with them.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.