Convergence is found in the catch-up of lower-tiers and the rise of mid-west China. Mid-Western consumers are ready to spend more.
The country could see a boost in household consumption to between 45 and 50 percent of GDP by 2020.
Innovation can provide an edge in any of five major categories of retail shopper needs - convenience, choice or assortment, shopability and price value.
Chinese Consumer Confidence Remains High
Chinese consumer confidence in the first quarter of 2014 was measured at the same record high level of 111 index points as in the previous quarter, three points higher than in Q1 2013 and above the global average of 96.
Getting Started with Mobile: What Marketers Need to Know
Mobile matters. Already a powerful presence, mobile usage continues to grow. But despite this new medium's growth, marketers need to stick with their core principles.
Nielsen Knows People
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