China’s Consumer Confidence Index (CCI) amounted to 112 points in the second quarter this year, the highest score since the fourth quarter in 2013, according to Nielsen's latest study.
Nielsen and JD.COM Co-launched the Multi-Touch Attribution
On July 25, Nielsen and JD.COM co-hosted the kick-off event in Shanghai for our ground-breaking cooperation and the launch of Multi-Touch Attribution (MTA).
Ecommerce:The Next Frontier
Nielsen combined sales data and the research on online consumer behavior to released "E-commerce:The Next Frontier" white paper.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.