No one ever said that innovation was easy. Nielsen research suggests that about two out of every three new products are destined to fail.
Four key innovative strategies to help automobile companies better meet the evolving needs.
When a company creates a successful new product or process, it is because it has somehow trimmed waste, and thus created value.
Nielsen Named Best Employer in China in Information/Consulting Service Industry
Nielsen, has been named the best employer in China in the information/consulting services industry, according to a survey of 50,000 students by ChinaHR.com, a leading recruitment portal.
Getting Started with Mobile: What Marketers Need to Know
Mobile matters. Already a powerful presence, mobile usage continues to grow. But despite this new medium's growth, marketers need to stick with their core principles.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.