As China’s investment-driven economy continues to transform into one driven by personal consumption, the country could see a boost in household consumption from today’s 35 percent of GDP to between 45 and 50 percent by 2020.
Chinese consumer confidence in the first quarter of 2014 was measured at the same record high level of 111 points as in the previous quarter, three points higher than the same time period (Q1 2013) the previous year and above the global average of 96.
The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. To maximize their reach, advertisers need to optimize and measure audience delivery, brand lift and sales impact with common metrics across screens.
No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?
There’s nothing quite like the freedom of owning your own car. The ability to get from point A to point B without reliance on public transportation, friends or family creates feelings of both independence and pride. There is no doubt that people are passionate about car ownership—whether new or used, and new findings from Nielsen show how this passion will drive auto sales across the globe.
The mass-growth era, which featured year after year of double-digit GDP growth, is no longer a key theme of Chinese economic growth, Instead, what we see now is a more stable and healthy growth as an outcome of government adjustment.
Mobile matters. Already a powerful presence, it continues to grow. But it is a new medium, and many of the measures brand marketers have come to rely on to guide their investments in other media are not present or not mature in mobile. Marketers must, however, resist the temptation to measure what is easy to measure, and stick with their core principles: focus on measurement they can compare across media and tie to performance, seek agency and media partners with similar philosophies, and rely on proven metrics for determining results.
In the banking realm, where engagement has historically taken place at teller counters, times are changing—and so are consumer banking preferences. And in that way, marketers should make a concerted effort to identify their customers before trying to reach them.
Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? Nearly half of all respondents (45%) in a Nielsen global survey of online consumers across 60 countries say that eating healthy is the most important priority after retirement. Other top priorities include staying physically and mentally fit (78%), spending time with family (58%) and maintaining an active social life (37%).
In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions.