As China’s investment-driven economy continues to transform into one driven by personal consumption, the country could see a boost in household consumption from today’s 35 percent of GDP to between 45 and 50 percent by 2020.
Chinese consumer confidence in the first quarter of 2014 was measured at the same record high level of 111 points as in the previous quarter, three points higher than the same time period (Q1 2013) the previous year and above the global average of 96.
The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. To maximize their reach, advertisers need to optimize and measure audience delivery, brand lift and sales impact with common metrics across screens.
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.
Chinese consumer confidence measured at 111 points in the second quarter of 2014. This marks the third consecutive quarter for this level of consumer confidence, according to latest findings from Nielsen Consumer Confidence Index Report.
No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?
A new report from Nielsen in partnership with the China Association of Automobile Manufacturers (CAAM), identifies four key innovative strategies to help automobile companies better meet the evolving needs of today’s changing Chinese consumers:
There’s nothing quite like the freedom of owning your own car. The ability to get from point A to point B without reliance on public transportation, friends or family creates feelings of both independence and pride. There is no doubt that people are passionate about car ownership—whether new or used, and new findings from Nielsen show how this passion will drive auto sales across the globe.
The mass-growth era, which featured year after year of double-digit GDP growth, is no longer a key theme of Chinese economic growth, Instead, what we see now is a more stable and healthy growth as an outcome of government adjustment.
Mobile matters. Already a powerful presence, it continues to grow. But it is a new medium, and many of the measures brand marketers have come to rely on to guide their investments in other media are not present or not mature in mobile. Marketers must, however, resist the temptation to measure what is easy to measure, and stick with their core principles: focus on measurement they can compare across media and tie to performance, seek agency and media partners with similar philosophies, and rely on proven metrics for determining results.