When running a number of ad campaigns across various media, it can be challenging to zero in on the big takeaways. Rather than scrutinizing multiple campaigns from end to end, Jim Totten, Pepsi’s director of analytics, NA beverages, sees big advantages in pulling key insights from a group of campaigns at the same time—and in real time.

Mr. Totten delivered this presentation during Nielsen’s Consumer 360 event June 3-5, 2013 in Arizona.

For more insights from Mr. Totten’s presentation, click here.