With Chinese government’s easing of the one-child policy to allow all Chinese families to have two children since 2016, the number of births in China have been boosting steadily over the past few years, contributing to the significant pick up of the infant production industry.
According to the "Automotive Marketing in Sports White Paper" jointly released by the world’s leading performance management company Nielsen and Chinese multimedia conglomerate Tencent, the advertising volume of automotive enterprises increased rapidly with the booming development of China's automotive industry.
China’s “Single’s Day” (aso know as “Double 11 Day”) has become a well-known online shopping carnival. However, in recent years, “Single’s Day” is not only an online shopping holiday but also a famous offline event which attracts physical store retailers’ attention and offers discounts and promotions for consumers.
In recent years, a variety of e-commerce shopping festivals have become popular and how many times do online consumers buying a lot? Global leading information and measurement company Nielsen found that, among all kinds of e-commerce sales, the “Double 11” shopping festival is still the most popular one.
Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
New urban immigrant car owners and future car owners are a group of highly-educated young consumers with an average car purchase budget of 187,000 yuan. New urban immigrants focus more on cost-performance ratio and prefer online channels for car purchase and maintenance.
China’s Consumer Confidence Index reached 110 points in the first quarter of 2017, the highest score since 2015. The current figure suggests that along with the stable growth of individual income, Chinese consumer confidence continues to rise.
The popularity of clean energy vehicles among Chinese consumers is rising, with 27% of car-buyers willing to consider purchasing Blade Electric Vehicles (BEV), and 25% interested in Plug-in Hybrid Electric Vehicles (PHEV).
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable incomes leading the charge.
Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.
After experiencing three consecutive quarters of stability, the Chinese Consumer Confidence Index (CCI) rose from 106 in the third quarter of 2016 to 108 in the fourth, according to the latest Nielsen Consumer Confidence Index survey.
Already brimming with its own dense population, Hong Kong is also a rich travel destination for many people from around the world. But despite its global appeal, almost 80% of the territory’s visitors come from mainland China—and those travelers are significant contributors to Hong Kong’s economy.
56% of Chinese say they buy premium products in order to feel successful or show their success to others. 48% of consumers say they’re willing to pay a premium for electronics, followed by clothing (38%) and cosmetics (38%)
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.