After reviewing more than 24,000 consumer product launches, from July 2013 to June 2014, only 15 met our rigorous requirements for Distinctiveness, Relevance and Endurance to truly be deemed “Breakthrough Innovations.” We have showcased seven of those winners in this report.
Nielsen began this journey four years ago in North America with its first Breakthrough Innovation Report. Since then, we have launched annual reports in the UK, India and Southeast Asia. Globally, we have logged thousands of hours of analysis, winner interviews, marketer work sessions and conversations with industry leaders. Each report seeks to recognize significant new product successes and share best practices.
We believe innovation is a choice. To that end, we hope you find the insights contained in this report both valuable and actionable. We look forward to hearing from you.