Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.

Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.

Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.

Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.

The world’s leading measurement company, Nielsen, announced today that it has successfully introduced the sports marketing platform SponsorLink, or SLINK, from the US to China. The platform has the potential to push ahead China's sport development by enriching measurement and data availability, so as to help brands get a clearer picture of the habits of Chinese sport consumers and how people respond to sponsors in sport.

Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

Nielsen, the world's leading measurement company, and FMCG business of JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.

These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.

Leading global measurement company Nielsen recently announced the appointment of Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China.

According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.

Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.

New Eating Trends in China: the Healthier the Better

The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.

Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.

Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.

Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).

Nielsen today announced the first-ever global edition of its annual Nielsen 360° Gaming report, a landscape study of video game fans and consumer behavior.

Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country.

Global information and measurement company Nielsen today announced that Unilever China, a multinational consumer goods giant, has joined the growing tide of advertisers using Nielsen Digital Ad Ratings to measure their effectiveness in reaching digital campaign audiences.

Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences.

Nielsen Device Share Helps to Track Market Trends, Optimize Advertising Expenditure and Drive Product Innovation

Tier 1 Consumers Focusing on Quality-of-life Purchases, Lower Tier Cities Showing Demand Potential. Western Region Achieves Two-year Record High Willingness to Spend at 35 Points

Over 87% of consumers plan to participate in 2015’s “Double 11” shopping holiday, with 56% saying they will spend more than in 2014.

Married white-collar females with high household income become main force to shop fresh online. Comparing to offline purchases, buying fresh online tends to be lower frequent but bigger spending

Branded websites are the second-most trusted form of advertising, behind recommendations from friends and family. Health-themed ads resonate strongest with Chinese consumers.

Selective Two-Child Policy Changes, Increasing Prosperity, Industry Confidence Drive Baby Care Growth.

Consumer 360® Forum: new insights on consumer demand by generation and achieving maximum ROI from digital marketing

Nielsen Greater China announced the winners of its inaugural Breakthrough Innovation Awards and released its Breakthrough Innovation Report at its fourth Consumer 360 Forum today.

Data scientists identify top 50 Chinese cities where consumer demand shows highest potential for new online/offline options.

Nielsen Greater China announced it will host its fourth Consumer 360 Forum in Pudong, Shanghai on September 8th, 2015.

Consumers welcome price subsidy and expect more policy benefits on NEV usage; Plug-in HEV has higher consumer interest and growth potential

Online Shopping Trends in Rural Markets Drive Consumption Culture; Consumption Economy Emerges in the East: Quality of Life Purchases

Smartphone penetration of Chinese consumer is estimated at 73% by 2015, and exceeding 90% in urban areas

New trends among high-tier consumers: travel aspirations mixed with a focus on family and convenience

46% say they already order grocery products online for home delivery. 67% believe going to the grocery store is an enjoyable and engaging experience

this innovative product is aimed at helping clients drive innovation with a deep understanding of the already crowded and highly competitive e-commerce market

Online Education, Medical Information Sharing and Job Hunting are Top Needs for Mobile Device Usage.

Four-out-of-Ten Respondents Open to Try Non-Korean Brands in the Future. French Products are Perceived Most Positively for Reputation and Quality.

Tier 1 Cities See Record-High Consumer Confidence in Q4.Chinese Consumer Keep Spending More Despite of the Slow-down of Retail Market/Competition to Winning Consumers Getting Fiercer and Fiercer

Tier 1 Cities See Record-High Consumer Confidence in Q4.Chinese Consumer Keep Spending More Despite of the Slow-down of Retail Market/Competition to Winning Consumers Getting Fiercer and Fiercer

Communicating the right message, to the right consumer, in the right place, at the right moment

The frequency of mainland tourists visiting Hong Kong has declined from 2.7 times to 2.2 times in average over the past 12 months, with a trend that shows they are spending less of their time and value on shopping, according to Nielsen.

Chinese consumer confidence held steady at 111 for the fourth consecutive quarter, which is one point higher than the third quarter last year. Meanwhile, global consumer confidence edged up one point to a score of 98.

With this year’s Single’s Day just around the corner, are you expecting another record-high shopping spree?

With Single’s Day just around the corner, is China going to witness another record-high shopping spree? Nielsen’s latest 2013-2014 Shopper Trend Report is aimed at bringing a de

Chinese consumers represent a significant part of the worldwide luxury market, with a trend to become more demanding and sophisticated shoppers. According to latest Nielsen survey, 60% of Chinese travellers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan.

While the price advantage that e-commerce platforms bring to online shoppers is clear, a recent report from Nielsen indicates that Chinese online shoppers have become more sophisticated and segmented than ever before.

One question that naturally arises is whether technological innovation will be a significant source of value creation in the coming years.

While online purchase intentions around the world have doubled in 14 out of 22 product categories over the past three years, China is the key leader in the Asia Pacific region, and therefore the world, according to a new study conducted by Nielsen

Nielsen, a leading global provider of information and insights into what consumers watch and buy, has been named the best employer in China in the information/consulting services industry, according to a survey of 50,000 students by ChinaHR.com, a leading recruitment portal.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced the opening of a new office in Qingdao July 15, 2014. It is another strategic decision made by Nielsen, since the opening of the first China office in 1984, to demonstrate its commitment to the Chinese market and its clients.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, officially launched the Omni Channel, a new application that leverages Alibaba and Nielsen data to provide marketers with the first and only combined view into Chinese consumers’ online and offline buying behavior.

Chinese consumer confidence in the first quarter of 2014 was measured at the same record high level of 111 points as in the previous quarter, three points higher than the same time period (Q1 2013) the previous year and above the global average of 96.

Seventy-eight percent of consumers surveyed in China plan to buy a new or used car in the next two years, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Nielsen is proud to be the designated provider of information and insights at BOAO 2014, Asia's New Future: Identifying Future Growth Drivers. The BOAO Forum for Asia is a non-governmental, non-profit organization that holds an annual conference for the most prestigious leaders in government, business and academia in Asia.

Nielsen is proud to be the designated provider of information and insights at BOAO 2014, Asia's New Future: Identifying Future Growth Drivers. The BOAO Forum for Asia is a non-governmental, non-profit organization that holds an annual conference for the most prestigious leaders in government, business and academia in Asia.

The generation born after 1990 is more affluent and more brand-conscious than the generations that preceded it, and a deep understanding of the distinct characteristics of this group is needed to connect with them, according to Nielsen's survey on the Life Attitudes and Values of the Post-90s Generation.

As the 65-and-older demographic increases in size and spending power in China, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Chinese consumer confidence reached a record high of 111 points in Q4, ending the year three points higher than it started and 5 points higher than the same time period the previous year, according to findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

One out of every two people around the world say their preferred payment method for daily spending is plastic rather than paper, according to a recent study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Compared with the global average, this preference is much stronger in the top-tier cities of China, where 71 percent of respondents use cards vs. 22 percent that use cash.

44% believe they are overweight and 49% are trying to lose weight.Three fourth of Chinese consumers willing to pay more for food that contain healthy attributes.

According to a new study by Nielsen, eight out of 10 Chinese respondents (82%) believe they will achieve all their financial goals for the future. But of those only 35 percent trust their current planning will be enough while 47 percent say they will need to closely monitor and adjust investment from time to time to best meet their financial expectations.

According to a latest report jointly authored by ComRatings and Nielsen, a leading global provider of information and insights into what consumers watch and buy, an online cosmetic shopper's journey to buy his/her desired products can mean hours of online-browsing to look for the right products with best deals, and sometimes, an active engagement with the brands and online community before a bargain is finally made.

More than 86 percent of Chinese consumers in an online survey, whether they have experiences of using mobile remote payment apps or not, say they would either increase (86% of the total with experiences of using such apps) or try (87% of the total without experiences of using such apps) the usage of such apps in the future, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.

The number of Mainland China tourists visiting Hong Kong totaled nearly 33.5 million as of October 2013, representing more than 75 percent of the total number of visitors to HK last year, according to latest figures from the Hong Kong Tourism Board. However, a recent report by Nielsen, a leading global provider of information and insights into what consumers watch and buy, finds that mainland visitors are coming to Hong Kong less frequently, staying for shorter periods, and spending less, compared to last year.

Around 57 percent of Chinese respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 96 percent said they were more likely to visit those retailers, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Consumer confidence index in China remained stabilized at 110 in Q3 2013, an increase of four points from the same period last year (Q3 2012), according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced that Patrick Dodd is appointed as Managing Director, Nielsen China, with responsibility for all of Nielsen's business activities in China. Patrick reports to Yan Xuan, president of Nielsen Greater China.

Eighty-six percent of consumers in China say they trust word-of-mouth recommendations from friends and family, a form of earned media , above all other sources of advertising, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy.