In a forum in Beijing, more than 400 business and government officials from around the world have discussed the opportunities and challenges Chinese companies face as they seek to go global. The forum, held under the theme “Chinese brand global strategic development”, was organized by Nielsen, a leading global performance management company, with the support from the China International Council for the Promotion of Multinational Corporations (CICPMC).
Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. The development of the industry for big screen and on-demand devices continues to mature, with the penetration rate of OTT in 2017 exceeding 50%, and shipments of OTT television sets and set top boxes reaching 260 million units. This emerging media platform, which combines the advantages of traditional big screen TVs and the Internet, provides consumers with a better visual experience and a richer platform for advertisers.
Nielsen, the leading global measurement and data analytics company, and Suning, one of China's major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning Smart Retail channels, including Suning.com, Suning Supermarket, Redbaby Maternal & Infant Store and Suning Convenience Store.
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.
Nielsen, the leading global performance management company, announced that Andy Zhao (赵新宇) is appointed as President, Nielsen China, with responsibility for all of Nielsen’s business activities in Mainland China. Andy Zhao reports to Patrick Dodd, Group President - Growth Markets, Nielsen.
In 2017, China CCI registered steady growth of 112 points, compared with 106 points in 2016. In 2017, both job prospects (jumping from 62 to 70 year-on-year) and personal finance (climbing from 61 to 69 year-on-year) rose by 8 points. The willingness to spend increased by 5 points to 57. All these three components reached the highest level since 2015.
Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point from the last quarter to 70.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Global leading information and measurement company, Nielsen, today revealed the winners of the 2017 Innovation Excellence Awards in Shanghai. More than 250 leaders from various industries, including food & beverage, personal care, consumer durables, along with Nielsen’s experts on innovation and consumer insights gathered to discuss the unique challenges of innovating in China and how the market will evolve in the future.
Global leading information and measurement company, Nielsen, today announced that it has successfully introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, a global e-commerce solution firm. This new capability will help both global and local brand clients combine digital storefront data with actual sales data to help better understand the effect on performance.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
The world’s leading measurement company, Nielsen, announced today that it has successfully introduced the sports marketing platform SponsorLink, or SLINK, from the US to China. The platform has the potential to push ahead China's sport development by enriching measurement and data availability, so as to help brands get a clearer picture of the habits of Chinese sport consumers and how people respond to sponsors in sport.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Nielsen, the world's leading measurement company, and FMCG business of JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country.
Global information and measurement company Nielsen today announced that Unilever China, a multinational consumer goods giant, has joined the growing tide of advertisers using Nielsen Digital Ad Ratings to measure their effectiveness in reaching digital campaign audiences.
The frequency of mainland tourists visiting Hong Kong has declined from 2.7 times to 2.2 times in average over the past 12 months, with a trend that shows they are spending less of their time and value on shopping, according to Nielsen.
Chinese consumer confidence held steady at 111 for the fourth consecutive quarter, which is one point higher than the third quarter last year. Meanwhile, global consumer confidence edged up one point to a score of 98.
Chinese consumers represent a significant part of the worldwide luxury market, with a trend to become more demanding and sophisticated shoppers. According to latest Nielsen survey, 60% of Chinese travellers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan.
While the price advantage that e-commerce platforms bring to online shoppers is clear, a recent report from Nielsen indicates that Chinese online shoppers have become more sophisticated and segmented than ever before.
While online purchase intentions around the world have doubled in 14 out of 22 product categories over the past three years, China is the key leader in the Asia Pacific region, and therefore the world, according to a new study conducted by Nielsen
Nielsen, a leading global provider of information and insights into what consumers watch and buy, has been named the best employer in China in the information/consulting services industry, according to a survey of 50,000 students by ChinaHR.com, a leading recruitment portal.