Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point from the last quarter to 70.
The world’s leading measurement company, Nielsen, announced today that it has successfully introduced the sports marketing platform SponsorLink, or SLINK, from the US to China. The platform has the potential to push ahead China's sport development by enriching measurement and data availability, so as to help brands get a clearer picture of the habits of Chinese sport consumers and how people respond to sponsors in sport.
While online purchase intentions around the world have doubled in 14 out of 22 product categories over the past three years, China is the key leader in the Asia Pacific region, and therefore the world, according to a new study conducted by Nielsen
Chinese consumer confidence in the first quarter of 2014 was measured at the same record high level of 111 points as in the previous quarter, three points higher than the same time period (Q1 2013) the previous year and above the global average of 96.