A good marketing strategy should create positive online conversations.
By measuring conversation levels and sentiment in social media, marketing managers can see if their marketing strategies are successful and take appropriate counter-measures in cases where performance can be improved.
How we do it
- User generated content: we help you understand the impact of your campaigns through the amount of discussion generated on social media platforms.
- Campaign impression overview: we help to understand the sources from which the campaign discussions take place, as well as the degree of campaign exposure online.
- Sentiment buzz: we measure consumer sentiment about your campaigns. Good campaigns should generate more positive online conversations than negative.
- Key opinion leader evaluation: we identify the key opinion leaders that fostered the most proliferation of your campaign message.