Nowadays, marketers face ongoing challenges as they seek to turn shoppers into brand buyers. As channels and technology evolve, many touch points can activate the shopper’s journey in The Last Mile—both pre-store and in-store. Successful marketing strategies should include initiatives at the pre-store stage to ensure that all in-store tactics be focused on customer relationship management principles and turn more shoppers into buyers.
When a marketer thinks about smart marketing spend, they need to answer:
Nielsen provides a shopper insight-based approach that will help you win the battle for shopper’s attention in pre-store engagement stage by:
By integrating pre-store planning with in-store shopper activation in your marketing strategy, you will have actionable insights into how to motivate and steer your shoppers in your direction and grow your business with improved performance at store, category and brand level.