Great innovations start with addressing unmet needs of consumers, but finding the right demand isn’t easy, Nielsen brand’s strategy suite helps you to define where the opportunities are, how to develop them and which innovations have the potential to become market game-changers.
Explore the consumer defined category boundaries across a broad market landscape, identify on the broad landscape the categories that represent the best opportunities for your brands. Identify, quantify and prioritize possible whitespaces in the market.
Uncover consumer needs and drivers of brand choice, assess strengths and weakness of competitors, discover unclaimed spaces and establish opportunities for growth in a chosen category. Build brand and portfolio growth strategies by uncovering unmet demand and prioritizing innovation/renovation opportunities.
Determine whether innovations demonstrate potential for launch and deliver strategic priorities when you work with Nielsen.