Advertising to Children.
Childhood obesity epidemic. Intense government scrutiny. Vocal consumer base. Factors collide, resulting in new rules that govern advertising to children under age 12... Read More

Global Retailer Loyalty Programs.
The true reward of Loyalty is beyond points and discounts. Consumers around the world are looking for more. Real customer insights can be the key to success... Read More

Tricky Advertising or Brilliant Marketing?
When is advertising not exactly advertising? When it’s a product placement. What role does product placements play along more traditional advertising methods... Read More

The African-American Consumer.
Diversity. It’s an essential and effective business strategy. But is the cultural divide breaking down? A review of African-American media and buying habits show a mainstreaming effect taking place... Read More

The Viewer Playbook.
Combining attitudes, interests and viewing behaviors of SPEED network enthusiasts is the winning mix to deliver targeted messaging that connects with the audience... Read More