Australian households are buying healthier packaged grocery products thanks to greater health education and awareness, along with supplier innovation bringing in a range of better-for-you alternatives. However, this growing demand for healthy products is yet to be fully realised when it comes to fresh produce.
Whether you call it football, soccer, or “the World Game”, there is no denying the FIFA World Cup 2018 has captured Australia’s attention with a strong performance from the Australian team as well as many exciting moments as the world’s best vie for the iconic golden trophy. Twitter and Facebook have exploded with action as fans take to their second screens with 676,500 total interactions so far, despite most matches being broadcast into the early hours of the morning.
Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.
As the world collaborates on the United Nation’s 2030 Agenda for Sustainable Development, good data are critical to the world’s ability to set goals, generate plans and measure our collective progress.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
As concerns about the environment and corporate sustainability continue to build momentum around the world, understanding the connection between sentiment and purchasing actions has never been more important. Have companies risen to meet consumer expectations?
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
The Q3 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
The Q2 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
The Q1, 2014 Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
Today’s digital consumer has opened many doors for marketers, but they’ve also posed some unique challenges for an array of industry participants – advertisers, media owners and content providers. With so many touch points out there, the opportunities are growing. What’s more, the mobility of these devices provides brands multiple opportunities to engage with consumers at the right time, in the right place.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
Shopper research highlights that what shoppers say does not necessarily equal what they do, as 99 percent of their behaviour is subconscious. Observing and demystifying what consumers are really feeling, and translating this to what they are doing in store, was a key focus for a recent effort between Nielsen’s Shopper team and Wrigley – one of the largest manufacturers retailing at the front of store.