With summer just around the corner Down Under, you’d think Australians would be gravitating toward healthful diets packed with fresh fruits and vegetables. Last year, however, total consumption of fresh produce actually declined.
More consumers are using product information and labels on food packaging, nutrition and fitness to meet personal health goals. Fusing Nielsen data with nutritional information from The George Institute reveals the positive impact the Health Star Rating is having on brands in particular categories.
The news that Amazon is coming to Australian shores has the local retailing community set for something of a shake-up; and the pharmacy sector is not immune to the imminent disruption. In January 2017, 38% of Australians were aware of a potential Amazon launch, this increased to 47% by March 2017.
For many Australians, the winter energy bill is one of the highest household expenses for the year. With three major retailers announcing energy price increases of up to 20% taking effect on 1 July 2017, Australian families are bracing themselves for an extra big hit on their household budget when their winter bill arrives this spring.
Marketing teams strive to show how their smarts and silver deliver Return on Investment (ROI). Some global brands are looking for efficiencies by centralising marketing teams and exploring the merits of wider Pacific campaigns - so how alike are we to our Aussie neighbours and what are the differences to watch out for?
Australians are willing to take to the seas with more than half (55%) considering going on a cruise. Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand. If tour operators pull Australian ports from their routes, the current trend in advertising growth could face a sudden change in course.
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable incomes leading the charge.
Over the next decade, the New Zealand population will undergo some profound shifts. Larger households, ethnic diversity, ageing consumers, increased device usage and growing concern about the environment, will all need to be factored into future marketing and advertising planning for companies and brands. And this is especially true for energy retailers.
Connected women know exactly how to harness technology and navigate the digital landscape to meet their needs and desires, and, women want brands to talk to them in a way that makes sense in their world. Understanding patterns of behaviour and preferences for devices and platforms gives brands a better opportunity to reach, engage and influence this power demographic.
In the last decade, we’ve grown the market by $10 billion in retail sales. However, most of that growth was five years ago. Our research tells us that growth is out there to be had, but it is uneven. We predict the next five years will offer the market a $6 billion growth prize. But, as an industry, a shift in mindset needs to occur if we are to realise ‘real’ new opportunities for growth.
The rise of online media and its impact on the way Australians access information, entertainment, news, communications and transactional services has created a shift in consumer behaviour with wide reaching ramifications for the marketing and media landscape. While the Internet is no longer a ‘new media’, it has certainly created ‘new’ and fresh environments and opportunities for today’s businesses.
Social media is undoubtedly transforming the way viewers engage with TV as audiences share comments and opinions about their favourite shows in real time. The recent launch of Nielsen Twitter TV Ratings in Australia enables networks, agencies and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter.
‘Social TV’ is the term used to describe when a TV audience uses an online social platform to ‘converse’ about the content they are viewing on TV, or read others’ conversations or posts; in real time. Social TV – and its influential ‘ambassadors’ – is key to achieving higher levels of cross-platform engagement and audience extension.
Kiwis are expanding their engagement across different sized screens and media platforms; for marketers it's all about keeping up with - and in many cases, staying ahead of - these consumers. Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make however, the speed of change in the world of media and advertising is creating new uncertainties.
New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.
Each day, New Zealanders spend over three hours watching television. And if you live in a SKY household you are watching even more. However, last year we saw some shifts in figures for people using television (PUTs).
The latest research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44%) participating in 2013 – an increase of seven percentage points versus the previous year.