While sales of fast-moving consumer goods in some traditionally successful markets like the U.S. saw signs of softness in early 2017, opportunities for growth are still readily available if you know where to look.
Five years ago, mainstream alcohol segments drove the majority of the alcohol sales growth in New Zealand. More recently, niche products have emerged, and Kiwis are increasingly opting for more premium and unique beverage offerings.
In the battle of the bubbly, prosecco has gained tremendous ground over the past year, as sales have grown 36%. That said, however, Champagne still accounts for 20% of sparkling wine sales in the U.S. So what trends are fueling trends in the sparkling wine realm?
Consumers in China overwhelmingly prefer to shop for alcoholic beverages at physical stores, but broadening e-commerce is enticing a growing group of liquor consumers to shop for their favorite beer and spirits online.