What drives consumers’ interest in non-profits? A cohesive blend of tangible and intangible elements that create powerful bonds between consumers and non-profit brands—bonds that make these brands not only important, but personally relevant.
As the world collaborates on the United Nation’s 2030 Agenda for Sustainable Development, good data are critical to the world’s ability to set goals, generate plans and measure our collective progress.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
As concerns about the environment and corporate sustainability continue to build momentum around the world, understanding the connection between sentiment and purchasing actions has never been more important. Have companies risen to meet consumer expectations?
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. And as Amy Fenton notes, brands looking to win with consumers need to be tuned in to their aspirations to be responsible.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
There’s no denying the emotional power of music, and music’s ability to move people at an emotional level makes it a great vehicle to inspire in ways that words alone can’t. And in that way, the pairing of music and social causes creates a perfect duet with the power to create a long-lasting moving emotional connection with listeners.
Consumers around the world are interested in companies that have implemented programs to give back to society, and the numbers are growing. And that interest is translating into a willingness to spend more on products and services from companies that give back to society.
Somewhere between traditional corporate philanthropy and the emerging shared-value ideal, brands around the globe continue to align business and social interests through cause-marketing opportunities—using social and environmental efforts to increase consumer engagement.
Companies looking for consumers with a social conscience—or those who are willing to pay extra for products and services that give back to society—will have an easier time finding eager consumers in India and the Philippines than in Russia, Belgium or Estonia.
The concept of corporate social responsibility isn’t new, but there are varied approaches companies can take when they make an effort to benefit society at large. And models of corporate responsibility continue to evolve, particularly as consumers become increasingly interested in the social responsibilities of the companies behind the products and services they buy.
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?
When it comes to being eco-friendly, online respondents in Asia-Pacific, Latin America and Middle East/Africa were the most receptive to making a difference, according to new findings from a Nielsen Global Survey. Conversely, North Americans were the least eco-minded compared with the rest of the world.
From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they are in demand by advertisers wishing to attract their attention and their dollars.
Netflix reported another great quarter last month, with big subscriber and stock growth. It's hard to believe it was just two years ago that the company and its CEO were widely ridiculed—and even subject to a Saturday Night Live parody.