The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports industry trained upon it and its 1.37 billion citizens. This whitepaper offers a snapshot of the current Chinese sporting fanscape and landscape.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
Hunger is a huge issue in today’s world, and you might be surprised to know that it’s just as much a problem in developed countries as it is in emerging ones. But with a little insight, we're helping map the meal gap.