Competition to light up Kiwi homes is high, with new energy companies bringing their offerings to the table. Across New Zealand there are more than 30, together spending over $33 million dollars on advertising in 2017.
New regulations restricting the sale of codeine to a prescription only medication has left retailers and manufacturers with a keen interest in the future trends in analgesics. In 2017 codeine was worth $170 million dollars, making up 20% of the analgesics industry. Understanding where this value may move to is key for the pharmaceutical industry in the coming year and beyond.
The continued growth of the grocery e-commerce channel is undeniable with 403K new households adopting online shopping. Australians are overcoming online barriers of physical inspection and doubts about quality and accuracy. In the past 12 months there was a 22.9% increase in new grocery online shoppers, as well as a small increases in spend per trip. In fact, the average household purchased online on 6.7 occasions over the last 12 months, and with the average online transaction of $107.85, up from $104.65 last year.
As the world collaborates on the United Nation’s 2030 Agenda for Sustainable Development, good data are critical to the world’s ability to set goals, generate plans and measure our collective progress.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
As concerns about the environment and corporate sustainability continue to build momentum around the world, understanding the connection between sentiment and purchasing actions has never been more important. Have companies risen to meet consumer expectations?
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
Shopper research highlights that what shoppers say does not necessarily equal what they do, as 99 percent of their behaviour is subconscious. Observing and demystifying what consumers are really feeling, and translating this to what they are doing in store, was a key focus for a recent effort between Nielsen’s Shopper team and Wrigley – one of the largest manufacturers retailing at the front of store.
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?