How much media is enough? When do ads wear out? Which medium is most effective? Marketing mix modeling can provide insight.
51 percent of Americans over 55 years old now own smartphones.
Potential car buyers are looking for more than just a way to get from point A to point B. So how do you meet their needs of tomorrow today?
Pricing strategy plays a critical role in any business’ success, so how can companies control their prices?
Heading Off Headwinds
With financial headwinds sapping consumer spending, marketers can help shoppers cope with special promotions and rewards.
Dipping into Millennials’ Savings
Upscale Millennials are young, high-earners and are the future of economic growth. So how are they saving around the world?
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.
Happy is the top ringtone.
Shadow Spell is the
top fiction title.
See The Top Ten Lists >