John Lewis was appointed to this role in August 2014, responsible for the global fast moving consumer goods vertical.
Previously, John was President, Americas with responsibility for leading Nielsen’s Watch and Buy growth strategy in Latin America as well as managing the business performance and strategic direction of Nielsen Buy in the United States and Canada.
From 2006 to 2013, John led Nielsen’s North America Buy business, where he oversaw a number of strategic acquisitions to build Nielsen’s analytic and insights capabilities, integrated Watch and Buy offerings across the client base, and championed the global growth of Nielsen’s major CPG clients in North America.
From 1994 to 1999, John also served as Executive Vice President, Marketing, ACNielsen USA. During this tenure, he improved the marketing function, accelerated product development, helped restore ACNielsen's competitive leadership position and successfully launched new products.
Between these two roles, John was President and CEO of Knowledge Networks, a venture-backed marketing information company. Knowledge Networks is a leader in the online marketing survey research space. John led the company from start-up to a growing leader in this segment of the industry.
Prior to Knowledge Networks, John ran another venture-backed start-up as President and CEO of SMS Technology, an innovative provider of packaging to the Consumer Packaged Goods industry. Earlier in his career, John was one of the first employees of The NutraSweet Company, where he held a number of executive positions including General Manager of the Consumer Products Division and Chief Marketing Officer.
John holds a Masters of business administration degree from Northwestern University's Kellogg School of Management and an undergraduate degree in political science from Princeton University.